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How Should You Market Your Home For Sale?

Posted by Chip Glennon on Monday, March 25th, 2019 at 9:28am.

5 Ways To Market Your HomeWhen selling a home, all homeowners want to make sure their home is reaching a wide audience because the more people who see it’s for sale, the higher the odds of reaching interested buyers. In addition to staging a home to sell, most buyers are unaware of the other ways that a home can be marketed. In reality, there are quite a few different ways homeowners can help market their own home in addition to what the real estate agent is doing.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

Keep the For Sale Sign Visible

This one may seem like a no-brainer, but sometimes the simplest things are some of the most effective. Sometimes homeowners try to put the For Sale sign in a window or somewhere out of the way, and this can end up accidentally hiding that the home is for sale. Or the agent may place the sign in the yard and it may fall or become damaged. Homeowners shouldn’t underestimate the power that a clear and visible sign has to catch the attention of people driving by the home.

Use High Quality Photos

In this modern age, chances are that buyers are first going to see the home through an online listing. Because of this, the homeowner needs to ensure that the images they see first paint the home in the best light possible. Technology has gotten to the point where great photos can be taken on a smartphone, but it can also be a good investment to hire a professional photographer, especially because they will know how to compose the shots in a way that shows off all of the home’s best qualities. Make sure the agent is using a good photographer and then look and at the photos yourself.

Ask To Be Included On the Multiple Listing Service

One of the many advantages of working with a real estate agent is that they have access to the Multiple Listing Service (MLS). This is a special database of properties for sale that can only be used by agents, and they can talk to each other and try working together to match buyers with potential homes for sale. Chances are that if an agent has access to the MLS, they’re already using it, but it doesn’t hurt to ask for confirmation.

Make Social Media Pages for the Home

Normal advertising costs money, but creating a Facebook page or >a Pinterest board is completely free. While it may not seem very helpful, creating social media pages for a home can be a way to fill in blanks left by the official home listing. Listings often have a limit on how many photos can be used or don’t supply space for the owner to describe the home in their own words, so homeowners need to carefully choose what they include. Making a Pinterest board showing off all the extra photos that didn’t make it into the main listing can be a great way to show buyers more aspects of the home and tell them why the home is so wonderful.

Keep Information Accessible

When looking for a Parkville home to buy, buyers need to be able to find all of the home’s information. If it’s hidden away or important details don’t seem to be included, there’s a risk of the buyer getting frustrated and moving on to the next listing. Homeowners can help prevent this by ensuring all information is included on online listings or by making a physical pamphlet for visitors or to put on the for sale sign so passersby can take one as they go.

Homeowners have a lot more control over their home’s marketing than they think. But before taking into their own hands, and together with their real estate agent, they can help their home find the audience it deserves.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

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